Designing Meaningful Brand Experiences
I am a graphic designer specializing in the creation of brand identities and their integration across all media. While recognized for my environmental design work in placemaking—bringing concepts to life in physical spaces and crafting large-scale visual experiences that foster community and connection—my expertise spans a wide range of design disciplines. With nearly three decades of experience, I deliver visually compelling and strategically effective design solutions. I enjoy creating brand experiences that blend intuitive interaction with aesthetically evocative design.
My work spans a wide range of business communications, including Brand Identity, Typographic Systems, Interaction Design/UI, Content and Navigational Systems, Iconography, Motion Graphics, and Print. Additionally, I am hands-on in the creation and development of HTML, CSS, JavaScript, and WordPress publishing environments, ensuring seamless integration of design and functionality.
I’m a Birmingham native and a graduate of the Auburn University School of Industrial and Graphic Design. I spent years working in the San Francisco and Atlanta design communities before returning home to The Magic City, where growth and creative energy continue to inspire my work.
My agency experience includes Studio Archetype/Sapient, Resource/Ammirati, Lewis Communications, and Luckie. I’ve worked on major brands such as Vanderbilt, Baptist Health System, HGTV, JVC America, Coca-Cola, Bank of America, UPS, Sun Microsystems, VeriFone, Adobe, HP, ING Group, Deutsche Bank, JP Morgan, Nisus Corporation, Oklahoma Heart, Bellin, Smithfield Foods, Bayer Environmental Science, Alabama Tourism, Char-Broil, GSK, Alabama Power, Little Debbie, Brasfield & Gorrie, and Diversified Energy, each opportunity enhancing my understanding of how design can elevate a brand’s presence and connect with its audience.
Design Proficiencies
Brand Development
My work at several prominent agencies has given me extensive experience in brand development across all stages. Whether for new or existing companies, I identify business objectives and contribute significantly to the written strategies that define them. This has enabled companies to establish communication objectives for ongoing campaigns. My roles range from high-level strategic planning to providing essential design components, ensuring both vision and execution align with goals.
Websites + Digital Properties
My roles have frequently focused on the digital space, with a strong emphasis on Information Design and UX deliverables—areas where I excel. However, my career has balanced digital work with visual design, tone, and aesthetics. My most extensive experience in digital design comes from roles where I was introduced to methodologies like IDEO’s Design Thinking, deepening my understanding of how to break down information and present it in progressively comprehensive messages.
Projects
I want to enhance your identity, reputation, and user experience. I would love the opportunity to learn more about your business and its unique needs. Together, we can define your communication objectives and ensure your design requirements are fully met. Please feel free to inquire below to discuss my availability and explore how I can support your next project.
Apprenticeships
I’m always on the lookout for young minds with fresh ideas. If you are a student of graphic design and seek an opportunity to assist in my practice, please inquire below. Be sure to include a link to your portfolio and share your specialties and goals.