SERVING AS DESIGN DIRECTOR AT

FRED Communication by Design

While working to create experiences where functionality is intuitive and aesthetic, my 25-year practice includes a broad range of graphic mediums: Brand Identity, Typographic Systems, Interaction Design/UI, Content and Navigational Systems, Iconography, Motion Graphics and Print. I’m hands-on in the creation of HTML, CSS, Javascript and WordPress.

I am a Birmingham native but spent years building my career in the San Francisco and Atlanta design communities before returning home to help lead the design practice at FRED. My past agency experience includes companies such as Studio Archetype/Sapient, Resource/Ammirati and more recently, Luckie & Company. Past brand experience includes Baptist Health System, Coca-Cola, Bank of America, UPS, Adobe, ING Group, Deutsche Bank, JP Morgan, Smithfield Foods, Bayer Environmental Science, Little Debbie, GSK, Char-Broil, Alabama Tourism and Brasfield & Gorrie.

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