FRED Communication by Design

I strive to create brand experiences where interactions are intuitive while aesthetics evoke emotion. My 25-year practice includes a broad range of graphic mediums: Brand Identity, Typographic Systems, Interaction Design/UI, Content and Navigational Systems, Iconography, Motion Graphics and Print. I’m hands-on in the creation of HTML, CSS, Javascript and WordPress environments.

I am a Birmingham native who spent years building experience in the San Francisco and Atlanta design communities before returning home. My past agency experience includes companies such as Studio Archetype/Sapient, Resource/Ammirati, Lewis Communications, and Luckie & Company. I currently serve as Design Director at FRED Communication by Design. Past brand experience includes Baptist Health System, Coca-Cola, Bank of America, UPS, Adobe, ING Group, Deutsche Bank, JP Morgan, Smithfield Foods, Bayer Environmental Science, Little Debbie, GSK, Char-Broil, Alabama Tourism and Brasfield & Gorrie.