When I was a kid, I’d often pick album covers or magazine ads to re-illustrate. I’d start over again and again until I achieved the perfect likeness of the Material Girl or the right proportions of a Pontiac Trans Am. Bold design was everywhere and everything I emulated for my bedroom wall or my Trapper Keeper had to look authentic. From logos to letterforms, I took the challenge seriously to match every nuance while never loosing the fun. Looking back now, I feel lucky in life doing things in my career that I enjoyed so much then. My tools are different now. The challenge gets harder. But the reward is the same. It’s still damn fun and that state of play keeps good design within reach for me. Sharing that experience with my clients makes the best possible outcome for their brand.