Project Description

Ironline Advisors is in the business of transitions. This can be scary. Knowledgeability. Dependability. Profitability. These are a few of the ideas you want to convey when facilitating mergers and acquisitions. A client’s lifetime of hard work may be in their hands. So, as I began designing the brand, I focused on one of the simplest symbols of stability–the triangle with its low center of gravity. At the same time, the shape implies tracks in perspective. The environment is a tunnel from which you will eventually emerge into the light thanks to steadfast guidance. The logo was delivered within a brand style guide, stationary suite and website. The typographic elegance of the font Tiffany paired with a conservative palette of sage green and grey provided a visual language similar to that of currency.