This disruptive startup was recognized by CNN, Cosmopolitan, and Refinery 29 as one of the most innovative beauty companies. The TOPCOAT mobile app helped people locate and book appointments with local nail artists and manicurists in New York City, San Francisco and Los Angeles. My intention for this brand was simple–imply fashion. One of my favorite color combinations is Rubine Red on black. I felt this was a perfect opportunity to use that on Neutra Display’s bold letterforms, tightly arranged next to a swatch.