As a kid of the ’80s, I was immersed in a vibrant world of design, fashion, and technology that sparked my imagination. I spent days illustrating album covers, magazine ads, and anything with bold, graphic appeal. My bedroom walls became a gallery for my early explorations of pop culture—Madonna, a Trans Am, or the Purple Rain cover—and I loved dissecting logos, letterforms, and layouts to understand the fundamentals of graphic design.

Looking back, I feel incredibly fortunate to do now what I loved then. My tools have changed, the stakes are higher, and clients trust me to communicate on their behalf—but the reward is the same. Design remains inspiring, and maintaining a “state of play” keeps creativity alive. Inviting clients into that process produces the best outcomes for their brand.