As a kid of the ’80s, I was immersed in a vibrant world of design, fashion, and technology that shaped how I see things. I spent days illustrating album covers, magazine ads, and anything with bold, graphic appeal. My bedroom walls became a gallery for early explorations of pop culture—Madonna, a Trans Am, the Purple Rain cover—and I dissected logos, letterforms, and layouts to understand how they worked.

Looking back, I’m fortunate to do now what I loved then. The tools have changed, the stakes are higher, and clients trust me to communicate on their behalf—but the reward is the same. Design still feels like discovery, and maintaining a sense of play keeps the work alive. Bringing clients into that process leads to stronger, more meaningful outcomes for their brand.