I created the Diversified Energy mark to represent a visual culmination of the letterforms D, E and C. Their arrangement creates a depiction of a celestial event. In a global perspective, the sun rises over the curvature of the Earth as new energy is harvested from within. But there is even more to this mark than a story of innovation, productivity and stewardship. Behind it all is yet another D letterform which represents a different aspect of the company’s spirit. A spirit of Discovery.
DE-Brand-Guide