Since 1905, B. Lloyd’s has been serving up Georgia-grown pecans, starting from a single store and growing to national fame after their 1939 World’s Fair debut. Though the last store closed in the ’90s, their delicious pecan treats are still enjoyed today. In 2009, the company launched their products in stores with Paula Deen as their spokesperson. I had the privilege of designing the logo, packaging, and advertising—bringing a century-old legacy to modern shelves with a fresh aesthetic.